Fast Fashion Has Benefits We Adore And Drawbacks We Have To Live With

We all definitely have at some point in our lives, and we probably still do. It is quick, easy, affordable, and full of stylish options for every weather condition, occasion, sex, age, and mood—from undergarments to faux fur coats and accessories, and everything in between! We are mesmerized, captured, and captivated by an amazing array of colors, textures, patterns, and designs; we are also drawn in by the trendy shop environments, easily navigable navigation apps, and overall happy mood, which makes us want to buy more and more. I’m not here to pass judgment or provide commands.

For many years, I was one of these brands’ biggest fans, who could not endure the weekend without looking around or indulging myself with the latest trendy items. I still love these brands and buy from them, but now I do it differently, more responsibly. I believe every phenomenon has two sides of the story: the bright side and the shadier ones. It is equally important to know them both to make unbiased decisions.

The Bright Side

Fast fashion is a designing, producing, and advertising strategy that focuses on manufacturing large quantities of clothing in a short amount of time. For example, Zara can design, produce and allocate new lines into their shops within a month! Fast fashion designers create new trendy pieces inspired by runway shows promptly and at an affordable price. Zara follows a scarce supply strategy; rapidly changing fashion lines allow it to produce limited stock. So, we all can look and feel good without breaking the bank. Zara and H&M are the best known, European leading fast fashion brands. There are countless benefits that fast fashion brings to our lives. Shopping is fun; shopping can be like therapy after a bad day or a reward after the great one; shopping is a great bonding activity and conversation topic. Our beloved stores are usually located in very well accessible locations and super easy to order online and return without a blink system, making it convenient, effortless, and very trustworthy after many years of service.

Another significant point is the indisputable economic benefits that fast fashion brings. Fast fashion is intended to boost traffic to stores and online, enhance sales and increase revenue. Global textile and apparel industry-valued 1.5 trillion USD in 2020 with a 6.6% annual growth rate and has more than a 300million employees. It is expected that by 2025 fashion industry reaches about 2.25 trillion USD with undisputed leaders China, United States and Japan.